Digikey and Freescale have created an interesting contest around a new HC12
chip. The chip is interesting as it's an SOC with ethernet, an HC12 16 bit
cpu, ram and flash. It also has SPI and I2C ports.
The contest is interesting in that you submit a proposal. The best 10 proposals are picked and given an eval board. They have 2 months to make their project work. At then end one winner is picked.
The prize is a 4-wheeler, which I don't get at all, but at least it comes with a trailer ("hello ebay!").
Here is the contest page.